Family Vacation Critic will only accept GIF, JPG, PNG, HTML5 (up to 150K) creatives. Please contact us for any guidance on HTML5.



Ad Policies


  • Build and maintain the feeling of trust & quality with Family Vacation Critic site visitors.
  • Familyvacationcritic.com may restrict certain industries or clients from advertising on the site
  • No competitive advertisers allowed
  • No "Misleading" Ads
  • No "Shaking" Ads
  • No "Gambling" Ads
  • No "Tobacco" Ads
  • No "Lead Generation" Ads
  • No "Automatic Downloads" Ads
  • No "Sexually Explicit" Ads
  • No Mimicking the Site's Ads (Look and Feel)
  • No use of Family Vacation Critic/Trip Advisor Logo within Ads.
  • No Direct solicitation of agents/personnel
    • No "Contest" Ads
  • Brand Awareness surveys are not permitted on Family Vacation Critic - no exceptions.

Family Vacation Critic reserves the right to reject creative or request revision if the content or design of the ad deems to be unsuitable for the site or negatively impact user experience.



Ad Guidelines


  • All advertising on Family Vacation Critic is served using DoubleClick
  • Border Required: All creative must have a visible 1 pixel border
  • Allowed formats: JPEG, GIF, HTML5
  • Third party served tags are allowed
  • Creative swapping through 3rd party tags allowed but all new creative should conform to our specs and guidelines
  • If rich media creative are being added into rotation, prior approval by Family Vacation Critic is required
  • Must include click through URLs
    • Click through URLs must spawn a new browser window - spawning click-through in the same window is not allowed


Specifications (IAB Ad Units)


Ad Type

Ad Size

Max File Size

File Formats

3rd Party Served

Animation

Lead Time

Standard Banner

300x250
728x90
970x66
300x600

40kb

.gif
.jpg
html

Yes

Animation can loop a maximum of 3 times within 15 seconds.

2 business days



Rich Media IAB Ad Units


Rich Media Banner

Ad Size

Initial Load Size

Subsequent Load Size

Audio

Video

Animation/Frame Rate

Lead Time

300x250

     

Clear pause button

18 fps

 

300x600

           

728x90

     

Clear stop button

   

Skin/Wallpaper

Ad Size

File Formats*

Initial Load Size

Subsequent Load Size

Audio

Video

Animation/Frame Rate

Lead Time

1600x1080

JPEG, PNG, GIF

40kb

40kb

Not permitted

Not permitted

Not permitted

7 Days


*PSD file is required


Additional Skins/Wallpaper Guidelines »

  • Displayed on the following pages:
    • Homepage: https://www.familyvacationcritic.com/
  • Maximum display: 7 days
  • Left and Right Side Sponsored Segment: 310x1080 each
    • Logo width 120px or less
    • Text 14px or less (Up to 15 characters including spaces)
  • Creative can be clickable
  • 1x1 impression tag is allowed
  • Safe Area needs to be added to include lower or common resolution screens
    • Text is recommended to fit in a 120px area to reduce the chances being cut off on lower resolution screens
  • IP targeting available
  • Creative Assets and URL MUST be received 7 business days prior to launch
  • Expandable IAB Ad Units

Peel-Back Interstitial

Ad Size

Initial Load Size

Subsequent Load Size

Max Expansion Size

Expansion Direction

125x125

40kb

100kb

500x500

Bottom left

Hot Spot

Audio

Video

Frame Rate

Lead Time

Not to exceed 1/4th size of ad. Must not initiate audio

User initiated via click

30 sec, clear pause and stop button

18 fps

5 business days



Expandable Video


Ad Size

Max File Size

3rd Party Served

Lead Time

Frame Rate

Video

Audio

Expansion

300x250

40kb

Yes

7 business days

24 fps

30 seconds, clear pause and stop button

User initiated via click

Dimensions(WxH pixels): 880x495


Additional Expandable Video Guidelines »

  • Max Video Length: 30-sec .mov file
  • Logo for top and bottom of 300x250 ad: Max size 135x35
  • Call To Action : Max Size: 85x18 (can also be added to end frame of video)
  • Specs:
    • Initial Dimensions: 300x250
    • Max. Expanded Dimensions (WxH pixels): 880x495
    • Max Initial File Load Size: 40KB
    • Max. Additional Initial File Load Size for OBA Self-Reg Compliance: 5KB
    • Subsequent Max Polite File Load Size: 100KB
    • Subsequent Max User Initiated File Load Size: 2.2MB for creative files
    • Subsequent Max User Initiated Additional Streaming File Size: Unlimited for Streaming Video
    • Max Video & Animation Frame Rate: 24 fps


Pop-Under


Standard Banner

Ad Size

Max File Size

File Formats

3rd Party Served

Animation/Frame Rate

720x320

50kb

GIF

Yes

18fps

425x600

 

JPG

 

Animation can loop a maximum of 3 times within 15 seconds.



Text Links


Ad Type

Ad Size

Max Characters*

3rd Party Served

Additional

Reviews

One Line

50

No

 

Luxury

Two Lines

50

No

Display URL in first line

Deals

One Line

90

No

 

*spaces included


Max. Additional Initial File Load Size for OBA Self-Reg Compliance: 5KB

Subsequent Max Polite File Load Size: 100KB

Subsequent Max User Initiated File Load Size: 2.2MB for creative files

Subsequent Max User Initiated Additional Streaming File Size: Unlimited for Streaming Video 




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