Hard Rock International Launches New Kids Program

See recent posts by Amanda Geronikos

Hard Rock International has unveiled Hard Rock Roxstars, a band of characters who serve as ambassadors at the chain’s Hard Rock Cafes, Hard Rock Hotels and Rock Shops. The chain has also announced new amenities just for kids.

There are five characters, each with their own personality: Razzi, best known for hugs and a knack for keyboard skills; Sir Kingston, who rocks out on lead guitar; Styler, a free-spirited sidekick to Sir. Kingston; Buddy Jr., who plays the drums; and Skiddley, the lead singer.

Hard Rock Roxstars have already made their debut at Hard Rock Hotel Ibiza in Spain; the program will expand to more hotels in 2015.

Along with the new band of characters, here’s what else families can expect at the brand’s hotels, cafes and stores:

Hard Rock Hotels
At Hard Rock Hotels, kids continue to receive a Hard Rock Roxstars Activity Book. They also enjoy unlimited entertainment at Hard Rock Roxity Kids Clubs, which offer music-inspired activities (offerings vary by hotel).

Hard Rock Cafes
At the chain’s famous restaurants, kids receive activity books, themed menus, guitar-shaped plates and now, photo opportunities with Hard Rock Roxstars! Additionally, all cafes worldwide plan to offer healthy options for kids, such as Skiddley’s “Not-So-Diddley” Chicken Breast and “Twisted ‘N Tasty” Pasta.

Rock Shops
Rock Shops will begin to sell a collection of Hard Rock Roxstars clothing, accessories and gear, such as light-up drum sticks. The exclusive merchandise is also available online.

–Amanda Geronikos

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