Daytona Beach, Fla., may be bringing new life to its slowed tourism if plans continue for a new Hard Rock Hotel. The once popular spring break destination has seen tourism diminish, despite its ample beaches, Daytona 500 race, and proximity to Orlando-area theme parks, but may see a bump if Hard Rock makes it way in the next few years. It will be Daytona Beach’s first new full-service hotel in more than a decade.
Located along 10 acres of A1A’s beachfront, the proposed hotel will stand 29 stories and feature 100 condos, 250 hotel rooms, and a Hard Rock Cafe restaurant and shop, as well as a pool, spa, fitness center, beach bar, and a recording studio. This will be the fourth Hard Rock Hotel in Florida, following Tampa, Hollywood and Orlando locations.
The new hotel was originally targeting a 2016 opening, in time for the Daytona 500. The groundbreaking has been postponed, and talks are to now open in late 2016/early 2017.
–Lissa Poirot
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