Audience

Savvy Parents, Smart Consumers

Family Vacation Critic reaches just what it implies, families that love to travel!

Our audience:

• Women 35-44;
• College-educated;
• $100K+ Household Income;
• Children in Household

Source: Alexa

Our readers are dedicated parents and smart consumers; moms and dads who want the very best for their families. They do their homework before they buy; look for the best value (not simply the cheapest option); and most importantly, they want the very best for their families.

Information found on the Web is a key factor in purchasing decision for our audience. They regularly consult online reviews and seek out recommendations from others, and in keeping with the spirit of online social media, they readily share information, experiences and advice.

We’re targeting the tech-savvy Alpha Moms (and Dads): the pack leaders and influencers who share their hours of diligent research with their social networks online and through traditional word-of-mouth.