One day following the U.S. Senate passing a bill to require airlines to offer families seats together, Frontier Airlines introduced a new program to allow parents to reserve seats for their kids next to them at free or low rates.
More often than not, legacy airlines reserve window and aisle seats for frequent-flier customers, thus forcing families to split up in-flight. Low-cost carriers, such as Frontier, have increased ancillary revenues by charging customers whom opt to choose their seats instead of have them chosen for them.
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