Hyatt Opens Centric Brand in Long Beach, Calif.

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Hyatt corporation’s new boutique lifestyle brand concept, Hyatt Centric, has opened one of its first properties in Long Beach, California. Hyatt Centric The Pike Long Beach, originally a Hyatt property, has reopened under the new branding.

Amenities at the rebranded hotel include a rooftop swimming pool with views of Long Beach, a refined restaurant, and modernized accommodations with flat-screen TVs, iPod docking stations and rainfall shower heads.

The Los Angeles County hotel is just minutes from Long Beach’s downtown waterfront area featuring more than 130 restaurants and entertainment venues.

–Lissa Poirot

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